Thursday, September 14, 2006

Cheetah foundation announces partnership linking music and conservation

CCF Announces "DOWNLOADS FOR DOLLARS" - An Innovative Partnership to Benefit Music and Conservation.

FOR IMMEDIATE RELEASE

PRESS RELEASE 14 September 2006

CONTACTS:

CCF - Patricia Tricorache: +1-305-766-8229; patricia @cheetah.org

DJ Come of Age - Ira Watson: DJcomeofage@yahoo.com

Slowmo - Markus Ekholm: Mac@slowmo.se

Namibia, 14 September 2006 - The Cheetah Conservation Fund (CCF) proudly announces "Downloads for Dollars," in partnership with DJ Come of Age and Markus Ekholm of Swedish band Slowmo. DJ and Ekholm, a world-renowned production duo, have pledged to donate fifty percent of the revenues from Internet downloads of their hit single "From A Window". This soulful, acoustic track garnered critical acclaim in the U.S., Japan, France, and Sweden during its initial release in 2005.

Music lovers everywhere can now help the wild cheetah each time they download the hit song "From a Window," performed by Slowmo. The single can be found on digital music stores such as Apple's iTunes, MSN Music, Rhapsody, and Music Net. Each download will send a heartfelt donation to the Cheetah Conservation Fund on behalf of the artists. Direct links to the song will also be available at www.cheetah.org, http://djcoa.libsyn.com and www.slow-b.com.

In the wake of the Hurricane Katrina disaster, many musicians donated proceeds from album sales to victims of this catastrophe. The healing power of music came to the forefront to help those in need. The sincerity of collective artistic efforts was duly noted. What effect would music have on society if it were continually used to garner attention for those in need? In a digital society, shouldn't digital sales play a major role in fundraising? "Downloads for Dollars," hopes to answer these questions. The program is a revolutionary idea partnering stellar independent musicians with established non-profit organizations, and addresses a dual purpose: (1) Give deserving artists much needed recognition and a viable outlet to sell their music; and (2) Provide a continuous opportunity for non-profit organizations to raise money for their stated aims.

"Downloads for Dollars" was created by DJ Come of Age and Markus Ekholm of Slomo. Together, this DJ/producer combo has garnered international acclaim with the pod cast "Soul Music of the World" and a catalog of over 200 songs, beats, and graphic designs. For more information on DJ Come of Age and Slowmo visit http://djcoa.libsyn.com and www.slow-b.com.

http://www.cheetah.org/?html=news-press&data=news-press&key=231

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