Monday, October 16, 2006

Canon Europe helps save tigers, other species in aid of WWF

Monday 16 Oct 2006 - 10:45

Canon is helping to preserve endangered species across the world with a Christmas promotion in aid of WWF – the global conservation organization.

From late October 2006 through to Christmas Eve, purchasers of selected PowerShot Digital Cameras or PowerShot/Selphy promotional hard bundles will receive a free WWF Retail Adoption Box worth £29.99 (€44.99).

The Adoption Gift Boxes offer the purchasers a chance to adopt a wild animal (dolphin, tiger, panda or orang-utan) in its natural habitat free for one year. Each promotional box will include a soft toy, green tips booklet, facts on the wild animal they’re adopting, animal screensavers, greetings card and a photo of the animal they have adopted. Once the adoption is activated, the consumer will also receive an adoption certificate and a quarterly newsletter to keep them up-to-date on their animals’ progress.

Alex O’Dell, trade marketing manager, Canon UK, said “Not only can customers get the enjoyment of their adoption boxes, but also the knowledge that Canon will automatically make a donation to support the continuing work of WWF to protect endangered species and preserve endangered habitats upon purchase of these special boxes.”

Canon Europe has worked closely with WWF since the partnership began in 1998 – in particular it has helped transform the WWF photo library, making the images available electronically so they can be sent all over the world to publicise the organization's projects.

Lynn Wright

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